‘Miraaya’ adds another store in India

Fashion garment store Miraaya has added another store

at Dutt Island, Siripuram, Chennai. This is the 43rd store in India. According to Rajesh Jain, fashion designer and founder of the Miraaya brand, affordability plays a major role when it comes to Miraaya product line. The range includes tunics, kurtis, churidars, salwars and Indo-western fashion wear apart from accessories like handbags, fashion jewellery, bracelets, bangles, necklace and earring sets. The price ranges from Rs 299 to Rs 1,499.

The brand has already made its presence felt in Visakhapatnam with its two earlier outlets at Reliance Trends at CMR Central Mall in the city. The brand based out of the US and India initially concentrated on e-selling before launching its own stores in the country. The focus was to promote organic farming and organic cotton based products. In its endeavour to promote green culture, the part of the proceeds from the sale would go towards promotion of eco-awareness programs.