More.Megastore enters fashion apparel, footwear segment

More.Megastore from the Aditya Birla Retail has

launched nine in-house apparel and footwear brands announcing its entry into the apparel and footwear segment. More hypermarket will now cater to the fashion needs of men, women and kids. The retail chain would be strengthening its portfolio by offering value for money yet quality merchandise.

Under the men’s wear segment, BlueEarth collection would have a wide range of exclusive apparel and accessories for every occasion such as formal, semi-formal and party wear. Be Casuals collection comprises of cool and comfortable casuals – with a versatile and urban feel. The brand offers a line of hand feel shirts, comfortable tees, winter knits and chinos and Kruff! collection comprises of knits, cargoes, shorts and denims.
For women, they are introducing Karinee, an ethnic wear range of formal, semi-formal, casual and work wear kurtas, whereas Bjoyzz is a line of T-shirts, blouses, trousers, denims and winter wear. Chatter Kids and Yo labels are for kids they will offer collections for 2 to 12 and 12 to 16 year old kids.

Berwins is a footwear brand with sophisticated and comfortable designs for work and leisure and Inchheels offers women a line of stilettos, wedges, ballerinas or flats. The exclusive fashion brands will be available at all More.Megastore outlets across the country.