Morph Maternity plans retail expansion through franchisees

Morph Maternity, a brand of Yashram Lifestyle that

offers maternity and nursing apparels for woman, is now planning to expand its footprint through the franchise route. Elaborating on their plans, Deepa A Kumar, Founder and Director, Morph Maternity says “Maternity wear is a largely untapped market in India with an estimated market size of over Rs 1,000 crores. Morph Maternity is the strongest in this space with multiple innovations. After Bangalore, we are planning to tap markets across India.”

Currently, Morph Maternity has two company-owned stores in Bangalore. For opening the brand’s franchise store, a franchisee needs an investment of Rs 15-20 lakh and an area of 500 sq.ft.

Morph is a stylish and affordable brand of maternity clothes. Morph maternity offers a range of trendy maternity shirts, maternity pants, maternity jeans, maternity dresses, nursing clothes and more. It ensures that your style quotient remains high. With the vision to bring the best to Moms, Morph continuously innovates in this field. The company is known for its innovations like leak proof garments, maternity churidar, magic waist pants, leak proof nursing bras and much more.