Morph’s exclusive maternity wear

Maternity wear along with the new-born wear category is gaining momentum in India,

not only in terms of clothing but also other merchandise related to it. With an increase in the number of pregnant working women, the need of specialised clothing for expecting women has created an opportunity for brands to come up with exclusive collections. Maternity wear no longer means loose fitting clothes and citing an opportunity in this growing segment brand Morph has created stylish range of jeans, T-shirts, salwar-kurtas, sari blouses and petticoats.

The patterns are cut in such a way that a pregnant woman can easily wear it the whole day comfortably. The collection is especially crafted keeping in mind Indian woman’s clothing style. For example, the maternity salwars have a combination of drawstring and elastic, kurta and dupattas having a button on the kurta and a loop on the dupatta, so that one can easily cover the baby-bump.

The brand’s collection also consists of a belt, which could either be worn inside the clothing or outside and protects the baby from electromagnetic radiation of sources laptops, mobile phones and computers etc. The post-delivery range has garments with discreet nursing options. The tops also come with a special layer of leak proof fabric.