MTV, Crusoe launch 'Roadies' innerwear

MTV in a licensing agreement with Crusoe announced the

launch of its ‘Roadies’ range of innerwear. The range is available in about 50 styles at more than 1,000 retail points, across India, including large format stores, MBO’s, its own EBO’s and through company’s website. ‘MTV Roadies Men’s Innerwear by Crusoe’ has been designed in such a way that it reflects the daring attitude of Roadies and has a rugged youth feel. The innerwear is price between Rs 200 to Rs 525 and offers various options like Maverick Briefs, Voyage Briefs, Gypsy Boxer Briefs, Beach Boxers, Wave Shorts, Surfer Shorts, Panache Vests and Getaway Shorts.

Sandeep Dahiya, Senior Vice President, Consumer Products and Communications,Viacom18 Media said that with the launch of MTV Roadies innerwear, he is confident of Crusoe making this category more exciting, through a range that’s comprehensive and designs that are true to the Roadies’ spirit – ‘reeking of attitude’. Abhishek Tibrewal, Chief Marketing Officer, Crusoe feels that MTV Roadies is a cult brand with huge following in the youth space and has great synergies with Crusoe.