MTV, Mochi launch footwear line

Mochi has created an exclusive line of footwear after tying up with MTV Roadies. The footwear

is available in more than 55 Mochi stores – The Shoe Shoppe across India. Priced between Rs 350 to Rs 4,990, the Roadies footwear for men and women comes in vibrant colours and in as many 21 styles for each. The collection includes flip flops, canvas shoes, gladiators, ballerinas, floaters, casual shoes and boots.

Targeted at the youth, by keeping the spirit of MTV Roadies in mind, the new funky line has been able to attract customers within just two weeks of its launch. The line has also got a tremendous response in small towns especially from the young audience in these cities who are becoming fashion conscious and willing to spend on quality branded stuff.

With the next season of MTV Roadies around the corner, Mochi has planned lot of promotional activities in six Indian cities along with the show’s hosts Rannvijay and Bani to expand its reach.