Mustang unveils ‘Saddi Dilli’ campaign

Mustang Socks & Accessories, a leading manufacturer, distributor and retailer of socks and accessories in India,

has unveiled its first campaign called ‘Saddi Dilli’. This social media initiative is aimed to develop designs with Mustang fans based on the ‘Saddi Dilli’ theme after the successful response from their ‘Aamchi Mumbai’ collection in the past.

Opines Lubeina Shahpurwala, Co-Founder, Mustang Socks & Accessories, “The core objective of this initiative is to create conversations and connect with the tastes of our audience. We want to provide a variety of designs that our consumers would love to flaunt. Social media is a very interesting medium as we are able to communicate and understand the changing trends of our audience on a real time basis, which is extremely exciting for our product segment, in this time and age.”

Mustang has been instrumental in actively introducing various socks designs in the past across various themes such as Christmas, neon, rainbow and cartoon character collections. Over the past 25 years, since its establishment, Mustang has become a recognized name for families across India, and now, they look to transition and provide today’s new-age audience a variety of designs based on their fashion attire, preferences, and personality.

Saddi Dilli will be promoted across Facebook and Twitter platforms by asking people to discuss and send in their suggestions on the sock designs being posted. The most popular designs, based on online polls, discussions, and feedback, would be chosen to be part of the final exclusive Saddi Dilli socks collection, which the brand will launch.