Myntra acquires Fitiquette, a virtual fitting room

Fitiquette, a developer of virtual fitting room technology

and a TC Disrupt finalist in September 2012, has been acquired by Myntra, one of India’s top fashion and lifestyle e-commerce companies. Myntra plans to put San Francisco-based Fitiquette, led by CEO, co-founder Andy Pandharikar, at the center of a new innovation lab in the city. It also plans to use Fitiquette’s core product on its retail site to drive more fashion purchases online. For now, the retail site is only in India, where Myntra reportedly made some 100 million dollars (over Rs 500 crores) in revenue last year.

This is Myntra’s second acquisition of late in the US. Earlier, in November 2012, it took over New York-based Exclusively.in and its private label brand, Sher Singh at an undisclosed amount. The platform has raised about 70 million dollars (over Rs 350 crores) from VCs including Tiger Global, NEA-IndoUS Venture Partners, IDG and Accel Partners.