Myntra collaborates with Bangalore Fashion Week

Online fashion portal Myntra has partnered with Bangalore Fashion Week (BFW),

to be held from August 7 to 10, 2014 at Sheraton Bangalore Hotel, to present the 11th edition of Winter Festive 2014 season. The aim is to promote and offer designer wear to its large shopper-base and bring the latest trends to them.

The 11th edition of BFW emphasizes on charisma, flair and glamour, as leading names from the fashion industry make the city of Bangalore their stage. MBFW curates a fresh line-up of hand-picked designers such as Ashima Leena, Priya Kataria Puri, Archana Kochhar, Aslam Khan, Ramesh Dembla, Debarun Mukherjee, Lalit Dalmia, amongst over 36 designers from across India. Furthermore, this edition will have Myntra.com showcase their exclusive Autumn/Winter ’14 collection for Roadster and DressBerry with the shows being styled by the country’s leading stylists Sanjana Batra and Isha Ameen.

Over the last 10 editions BFW has become a strong global fashion platform for designers from across the world to present their lines. BFW has showcased over 250 designers including JJ Valaya, Ritu Beri, Ritu Kumar, Arjun Khanna, Rina Dhaka, Nikki Mahajan, Manoviraj Khosla among others.