Myntra emerges strong in plus-size market for women

Myntra.com, India’s leading e-commerce portal in the fashion and lifestyle space launched

a plus-size clothing range from Dressberry called Curvy. And Dressberry has quickly grown to become one of the largest selling (in-house) labels on Myntra.com, which deals in women’s western wear. Targeted at young women between 18 to 25 years, the Dressberry woman line is for vivacious and confident ladies wanting to flaunt their style.

The women’s wear segment is expected to reach 22.3 billion dollars (Rs 1,33,565 crores) by 2017. The plus-size clothing segment already contributes 1.8 billion dollars (Rs 10,772 crores) and is expected to double during this period. Obesity is a major concern for women the world over and Indian women are also greatly plagued by it. Indian women looking for plus-size clothing usually find limited options to choose from and very often experience uneasiness in buying trendy garments in brick and mortar stores. Identifying the gap in the plus-size market, Myntra.com ventured into this segment which aims at addressing this concern by enabling women to explore and purchase from a growing range of plus-size western wears within the comfort and privacy of their homes.

The new plus-size collection offers tops, shirts, dresses and trendy tees in beautiful georgettes and crepes in classy prints. Along with Dressberry, Roadster, the rugged denim wear brand, and D Muse, the elegant party wear collection - two leading private brands from Myntra--are also offering plus-size collections to women shoppers. All these brands offer sizes ranging from 2XL to 5XL.