Myntra introduces Wills Lifestyle merchandise

Online shopping platform, Myntra.com has associated with ITC’s premium fashion brand, Wills Lifestyle to retail its sophisticated and exclusive signature line. The

exquisite collection from India’s leading designers for Wills Lifestyle will be featured on Myntra’s exclusive ‘Premium Corner’ and can be shopped from Myntra's website. Myntra showcases aspirational yet wearable creations by country’s leading designers such as Rohit Bal, Ritu Kumar, JJ Valaya, Rohit Gandhi-Rahul Khanna, Ashish N Soni, Wendell Rodricks and Payal Pratap to name a few.

Wills Lifestyle is the premium retail destination which houses three distinct brands - Wills Classic (formal wear), Wills Sport (casual wear) and Wills Clublife (club and party wear). These brands target the young, fashion-conscious Indian male and female shoppers who like to stay at the forefront of international fashion in India.

Wills Classic boasts of distinct and detailing-led styling, sharp cuts, boardroom colours, and elegant fabrics that drape in a crisp and structured manner. Wills Sport has bold styling, an energetic colour palette and worn-in feel fabrics that drape in a relaxed, yet and chic manner. Wills Clublife is yet again a sharp brand offer, one that is anchored in flattering and accentuating style silhouettes, evocative colour palette and opulent fabrics with embellishments that enhance sensuality.