Myntra partners Bollywood flick ‘Cocktail’

For the first time, e-shopping portal Myntra.com has partnered

with forthcoming Bollywood movie ‘Cocktail’ as its official online shopping partner. This is Myntra’s conscious effort to bring the power of fashion to its consumers. The movie inspired trendy and stylish fashion wear and accessories is now made available on the retail site.

The trendy ‘Cocktail’ collection offers short cotton dresses, hot pants, floral tops and tunics, striped dresses, animal prints and a variety of play suits. “A big chunk of shoppers in India are heavily influenced by Bollywood fashion. Being the official online shopping partner of ‘Cocktail’ we are thrilled to launch similar hi-fashion looks on Myntra.com which are strongly influenced by what Gautam, Meera and Veronica sport in the movie. The fun, vibrant and energetic personality of the young characters in the film is very aptly synergised by Myntra in its clothes, thus bringing the association together,” Mukesh Bansal, Founder and CEO of Myntra.com, said in a statement.

To engage the customers, Myntra will host a contest that will give five lucky winners a chance to meet with Meera’s character played by actress Diana Penty. Apart from that, a lot of movie merchandise will be gifted to 50 lucky contestants.