Nargis Fakhri to endorse Van Heusen Woman

Lifestyle and corporate wear brand Van Heusen Woman

recently signed model and debutante actress Nargis Fakhri as its brand ambassador. The company is planning a promotional campaign around her that would include print ads and below the line activities. While the print ads will be placed in English dailies and lifestyle magazines, there will be online contests to keep the customers engaged. One such online contest is a dress festival, ‘Eye Candy’, for women members of the Van Heusen India Facebook page. In this they can upload their pictures wearing Van Heusen Woman clothes. The best picture, selected by Fakhri, wins the member a gift voucher. The contest, which started in November, will continue till end-December. For the print campaign, Fakhri will be shot by international photographer Justin Polkey. There are no television ads in the pipeline as of now.

Van Heusen, which was launched in India in 1990, started off as a corporate wear brand. It gradually launched a separate club wear line for men, V Dot, to diversify the product offering and now positions itself as a lifestyle cum corporate wear brand offering apparels for all occasions, be they formal or casual. The brand operates under licence to Madura Fashion & Lifestyle in India and Southeast Asia. Van Heusen Woman, launched in 2006, caters to the working women in the age-group of 25-35 years.