New Delhi to host WIFW

Asia’s largest fashion trade event, the Wills Lifestyle India Fashion Week (WIFW)

Autumn/Winter 2010, is scheduled to take place from March 24 to 28, at the NSIC Exhibition Complex, Okhla, New Delhi. It will be hosted by India’s apex fashion body, the Fashion Design Council of India along with ITC’s Wills Lifestyle. Unlike previous years, the event this year will be held in a larger space spanning nearly 14,000 sq. meters.

A much-awaited affair, it will have gala fashion shows and exhibits by well known designers. Over the years, the WIFW has created a niche for itself by bringing in a fusion of fashion, style and business. It aims to serve as an effective platform to promote fashion and provide professionals the opportunity to form trade linkages within India and globally.

The FDCI, created 11 years ago has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders.
ITC’s Wills Lifestyle was established as a vibrant fashion brand for the premium consumer. It offers a complete lifestyle wardrobe for both men and women. It has a nationwide chain of 50 exclusive specialty stores in 30 cities.