New look for 99labels

India’s first leading private sales portal, 99labels, has got a new look. Over the next few months,

it will be adding more new products and customer-friendly features to the website. The new site has also incorporated features like the honey bee, a customer care mascot that takes the customer directly to customer care support. Besides these, the sort feature of size and availability on the item page makes it easier for the customer to browse, select and size up their preferred purchase, and thus makes the shopping experience more fulfilling.

New Delhi-based 99labels.com, launched in December 2009, is a members-only online retail shop that allows users to buy fashion-wear, accessories and lifestyle products at prices discounted up to 70 per cent of original prices. The company is currently targeting women consumers but plans to introduce designer watches and accessories for men and also add some kids’ merchandise. 99labels has partnered with various national and international brands to sell their products to its members. Membership to 99labels.com is by invitation only and the website offers payment options like cash on delivery, internet banking and credit card.