Nike sees growth in India

Nike, the world’s largest manufacturer of athletic footwear, apparel and equipment,

is looking for expansion opportunities in emerging markets like India, where there is a growing interest in recreational products and services. Nike’s mission is to bring inspiration and innovation to every athlete in the world. The company offers various categories of shoes, including running, training, basketball, soccer, sport-inspired urban shoes, and kids’ shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses.

In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Additionally, it offers licenses to produce and sell Nike brand swimwear, children’s apparel, training equipment, eyewear, electronic devices, and golf accessories. Nike also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. India has traditionally seen lower levels of interest in activities that constitute Nike’s main product portfolio. Some of this is attributable to lower promotion and sponsorships for sports in the country. While activities like cricket, badminton and chess lead in popularity in India, Nike’s core segments like football, basketball, and running often take a back seat.