Nike sends legal notice to Virat Kohli

Nike India has sent a legal notice to its long-time

brand ambassador cricketer Virat Kohli for talking to other brands for endorsements, while still in contract with the sports major. The company has alleged that Kohli has breached an endorsement contract, which was extended by a year, since Kohli’s five-year endorsement deal was valid until 2013. The company has claimed that the intimation regarding the same was sent to Kohli. However, as per sources, the cricketer has allegedly responded saying he was considering other options.

While Nike has accused Kohli of negotiating with a competiting company while still in contract, before adjourning the case, judge Huluvadi G Ramesh of the Karnataka High Court directed Kohli to maintain status quo for the next four weeks.

Performing Indian cricketers are always highly in demand for endorsement deals by the foreign sports and fitness goods and apparel companies doing business in India. While further development on the matter would takes its own course, Nike for now has succeeded in seeking an injunction, prohibiting Kohli from signing a new deal.