Nino Bambino goes online

Organic kids’ apparel brand Nino Bambino, has logged onto the e-commerce

space. Through its online presence, the company aspires to provide its latest collection of baby clothes and accessories. Based out of Noida, it is the latest entrant, launched in December 2012. It’s an online selling company, manufacturing organic kids’ wear from its Noida plant.

The growing demand and awareness about organic clothing has been the inspiration behind launching this brand. Though organic market is at a nascent stage in India, many kids’ players are finding opportunities in kids’ apparels. Nino Bambino, for instance, within the first two months, sold over 1,000 pieces with increase in consumer awareness about organic clothing.

The company is now looking at expanding its product range in the coming months to reach out to kids between 0 to 6 years. Nino Bambino operates on a mixed model, as they prefer direct retail, channel partner, online and offline business model. Apart from launching its own web platform, it has also tied-up with a couple of websites including First Cry, online shop for baby products that will be selling our eco-friendly kids’ wear.