Novomania - Internatio​nal fashion tradeshow

Novomania is Asia’s premier international fashion

retail trade show which introduces emerging and leading brands in the Contemporary and Urbanwear space to the China market.

Returning for the third straight year, NOVOMANIA showcases the world’s premium labels in urban fashion, casual wear, shoes, premium and denim – to the upper cut of Chinese buyers, media and developers. Distinctively international and independent, it brings together the best of East and West in China’s fashion capital, Shanghai. Decidedly cutting edge, it defines quality in the Asian market.

Novomania also acts as the gateway to excellence in China’s trendy fashion market. Organizers continue to strive to foster connections and integrations between international fashion brands and the China fashion market, benefiting and inspiring both parties. And only a select cut of leading labels from Europe, the US and Asia will present themselves to the most important influencers and professionals in Chinese fashion trading, including distributors, retailers and top media titles.

Why Novomania 2012 is a must for market leading brands:

One amazing venue for a bigger show: NOVOMANIA moves to a new location at the Shanghai World Expo Exhibition and Convention Centre in 2012. This first-class, eco-friendly, sustainable venue features the biggest un-columned space in Asia and for the first time in the history of Novomania, all exhibitors will be under the same roof allowing for maximum interaction and better networking opportunities. More space means more exhibitors and more visitors than ever. Over 200 brands and 20,000 participants are expected in NOVOMANI 2012, a massive increase in attendance.

Business at its core: Unlike other fashion trade shows, NOVOMANIA will have real estate exhibitors and partners located right at the heart of the venue. Real Estate developers, shopping mall operators, investment groups will able to fully maximize this opportunity to interact with leading international fashion brands, while exhibitors will be able to understand more about the retail opportunities in a fast-growing, diverse and challenging Chinese market.

Massive

Media Exposure: Over 400 international and Greater China media - spanning fashion, lifestyle, luxury, trade, news, business categories - are expected at NOVOMANIA 2012, a huge increase from the 267 accredited in 2011. Greater China and European media coverage had built increase awareness about the trade show while wide-scale coverage on mainland China helps buyers and consumers to discover more brands, helping them to better penetrate the market.

A lot of fun: strong exhibitors’ portfolio, selected fashion professionals only and an exciting scenario of glamorous night parties, fashion shows, celebrities, new high-tech concepts presentation, exclusive market focused seminars and breathtaking live performances. If you are fashion addicted, Novomania Shanghai is the new place to be.

Novomania is undoubtedly the most exclusive one-stop business platform in Chinese fashion, enabling you to build your brand in the world’s fastest-growing economy.

www.novo-mania.com