NTC to get a makeover with a new logo

Incorporated in April 1968, National Textile Corporation

Limited (NTC), a Central Public Sector Enterprise under the ministry of textiles for managing the affairs of sick textile undertakings in the private sector is looking forward to getting a makeover along with a new logo. The organisation had undertaken modernisation process of the mills in the last 2-3 years, which is complete now.

The next step is changing the out-dated image of the company by presenting it in a new avatar with a new logo. This would be unveiled by the minister of textiles, soon. With an aggressive plan to reach out to the larger audience, it has decided to expand reach with 83 retail showrooms across the country. According to K Ramachandran Pillai, CMD, these showrooms will have a professional approach in every aspect – from uniforms, logo, store interiors, infrastructure to technology. Once the first phase of retail network is achieved, it will look at doubling the number of retail showrooms by next year and in the immediate future NTC plans to unveil new brands too.

The dynamic move to get into the branded apparel sector comes as a part of NTC’s plan to develop its image as the preferred clothier of Indian masses and a supplier of choice for yarn customers and also as the repository of Indian textiles legacy. It is eying to capture a larger share of the Rs 170,000 crores apparel market, which is expected to reach a value of Rs 300,000 crores, thereby witnessing 12 per cent growth by 2015.

Today NTC is a single company as against 10 companies in the past with the merge of nine subsidiaries with the holding company. To make NTC a world class eco-friendly integrated textile company, catering primarily to the clothing needs of the nation, Pillai has been busy chalking out a constructive plan for a total transformation of NTC involving financial restructuring, technology up-gradation, and organizational set-up. Going ahead, the company also has plans to get into exports by exploring destinations like Europe and countries like Korea, Pakistan, and South Africa.

To begin with, company’s product portfolio will cater to men’s shirts and innerwear segment, where they already have a presence with their two brands Entyce and Finalys. As far as men’s innerwear is concerned, the company will focus on value for money segment, with a large customer base interested in buying branded products at affordable prices. Bed linen would be another area, where it is looking at creating a base.