OCM unveils new brand identity

OCM, a leading men’s apparel fabric manufacturer and retailer recently revamped its

brand identity. This was the first time since the company began in 1924. OCM is a part of W L Ross & Co. The new OCM brand identity draws inspiration from free flowing drapes signifying freedom and unrestricted spirit of today’s men who define their significant moment in their own term. It also suggests the brand’s dynamism and ability to evolve with time.

A comprehensive market research study carried out a pan India level in eight cities helped OCM to understand its competitive landscape and envisage a new identity and brand promise. The fresh look goes with a new direction for the company as it makes its way back from its 87-year history.

OCM is also gearing up with a major expansion plan. This includes introducing a new product portfolio and upgradation of its manufacturing plant in Amritsar. For the first time, it is coming up with Burlington premium range. Company’s high fashion fabrics especially designed and manufactured for the astute Indian customer come in novelty blends like wool silk, wool linen and wool mohair.