Ogaan’s flagship in Mumbai

India’s best known multi-designer store Ogaan has opened its first flagship store in Mumbai

covering 1,600 sq. ft. The store is housed in the fashion forward, arty, discerning yet experimental precinct of Colaba. Ogaan, brings together some of the biggest names in Indian fashion and new, emerging talent. The boutiques have a carefully chosen mix of timeless clothing, accessories and jewelry. Displays and styling are reminiscent of galleries or installations, making Ogaan a design experience.

The vision behind the Mumbai flagship store is to give a platform to Indian design, textiles and crafts besides a surreal architectural experience. It houses collections by Ogaan’s bestselling designers over the years – Kavita Bhartia, Anamika Khanna, Kiran Uttam Ghosh, Pankaj and Nidhi Ahuja, Studio Petticoat, Nidhi Tholia and more. It shows fusion and western lines by Sonam Dubal, Rahul Mishra, Gauri and Nanika, Sanchita Ajjampur, and more, with accessories by jewelry designer Ritika Sachdeva. The store showcases the best new talent and explores new aesthetics, mixing the traditional and the contemporary with its signature style and elegance. The clothing ranges from evening grandeur to basic casuals in Western and Indian styles.