OMD India bags Mango’s media account

OMD India has won the media duties for international fashion

and lifestyle brand, Mango. Under the contract OMD India will be the agency of record (AoR) for the Mango account in India, responsible for media buying and planning across all traditional and digital media platforms.

According to Guillermo Corominas Palomar, Advertising Director of Mango, “India is a key market for Mango, and we will continue to expand our presence here. OMD’s expertise will help us to connect better with our customers as we concentrate efforts to strengthen our customer base and brand presence for Mango across the nation.”

Mango’s contract with OMD India has already kick-started with the team beginning work on Mango’s Spring/Summer collection campaign. The collection, which will be out shortly, features fashion icon, Kate Moss, as the new face of Mango. As a part of OMD’s recommendation to further build the brand in India, Mango will be foraying into television for the first time in India.

Mango is an international brand which designs, manufactures and markets women’s and men’s clothing and accessories. It currently has 2,060 stores in 104 countries worldwide. And expansion continues with recent openings in cities like Tokyo, Beijing, Erlangen or Verona.