Orra Diamonds adds that extra sparkle

Orra Diamonds has drawn up a Rs 75 crores capex plan for

its retail expansion over the next three years. It plans to launch 16 new stores. The company already has 29 stores in 19 cities and is adding four new stores in Baroda, Lucknow, Jalandhar and Amritsar this year. The company will raise the fund through private equity investors for which it is negotiating with investment bankers but has no plans to enter the capital market. Orra expects a 20 per cent growth in the domestic market this year and is targeting consumers by providing them an opportunity to buy exquisitely designed jewelry and Belgian diamonds. The range begins from Rs 5,000.

It will offer up to 25 per cent discount on the entire value of jewelry and a flat 50 per cent off on making charges of gold coins and bars.  Also, they will be offering the facility of advance booking opportunity at any time during the sale period.

Orra hopes that with Akshaya Tritiya around the corner, and the impending marriage season, consumers may shop for diamond jewelry instead of gold. Orra Diamonds is in the forefront of product innovation and design. The brand is known for its insistence on fair business practices and offers customers very attractive deals.