Orra targets 64% growth

Well-known jewellery brand Orra, part of the Rosyblue Group, is targeting 64 per cent revenue growth

 compared to the 33 per cent last fiscal, in single store. Its also planning to launch 25 stores in the next three years. Currently, it has 33 stores, mainly in the Tier-I cities. The new stores are being planned for Tier-II, III cities, taking the total to 58. This will be done at an investment of Rs 75-85 crores. The plans are to open eight more stores this year, apart from the recently launched four in Tier II cities. The funds for these ventures would be generated through internal accruals, debt and equity.

Orra is expecting high sales and good revenues this festive season despite sky-high prices of gold. A part of the Rosyblue Alliance, Orra is the only jewellery company in India which has tie-ups with the three leading jewellery organizations namely, DTC (De Beers), PGI (Platinum Guild India) & WGC (World Gold Council). The company has come a long way from sculpting diamonds to crafting the finest diamond jewellery.