Orra to increase store count

Orra, one of the finest diamond jewelry retail chains in the country, has launched its first

flagship store in Delhi. The store is spread over 3,000 sq. ft. and has three levels with dedicated space for diamond, platinum, gold and bridal jewelry. There is also a separate section for high-end purchases. The brand plans to open another flagship store in Mumbai and one in Bangalore and in the near future and will take the flagship store count to five.

By investing Rs 75 crores the stores will be opened at high streets in Nagpur, Raipur, Baroda and Jalandhar by the end of this fiscal. While Orra is primarily a diamond jewelry boutique, the new store will stock gold jewelry as well. Customers can choose from a vast array of heavy and light weight gold jewelry, all the designs being in 22 carat and BIS hallmarked.

Orra, part of Rosy Blue, one of the world’s largest diamond manufacturing companies, is the only jewelry company in India which has tie-ups with three leading jewelry organizations, DTC (De Beers), PGI (Platinum Guild India) and WGC (World Gold Council). While the brand is positioned as a serious diamond player, their aim is to entice consumers through product offerings tailor made to their requirements. Orra is among the only jeweler in the country that offers up to 25 per cent discount on the entire value of jewelry, and a flat 50 per cent off on making charges of gold coins and bars. It currently has 30 stores across India including one flagship store each in Mumbai, Hyderabad and Delhi.