Oxemberg launches Opulento

Oxemberg has launched ‘Opulento’ a new collection of shirts made out of 100

percent imported cotton fabric. It ensures that the best of cottons are used for manufacturing. Its impeccable craftsmanship provides a rich Italian experience and a true combination of the classic with the contemporary.

Speaking on the occasion, Gaurav Poddar, Director Siyaram Silk Mills said, “Opulento by Oxemberg is a commitment to providing the best of quality and style. We have used 38 mm long staple cotton which makes the fabric smoother. We have put the fabric through various treatments like Liquid Ammonia Finish & Silk Protein Finish. This gives the shirts a silkier & a very rich feel.”

The collection also boasts of a unique ‘Easy to Iron’ finish not seen so far in the current price bracket in the industry. Adding further on the new collection, Poddar adds, “Currently, we have around 150 designs of Opulento which are developed by our in-house R&D team that anticipates the dynamic fashion trends in the Indian market.”

The Opulento range is available pan India across exclusive Siyaram’s Fashion Avenue stores and leading MBOs at an MRP of Rs 1,099 onwards. Poddar believes the Oxemberg consumer is perceived as being stylish and confident, in sync with the latest trends, creating a lasting impression. Keeping this in mind the brand aims to enable an individual to enhance his personality by providing contemporary clothing solutions that exemplify excellent quality and genuine value. The Oxemberg range of elegant formals, semi-formals and occasion wear accentuates comfort and adds a touch of grace for wearer.