Pankaj-Nidhi vie for International Woolmark award

Indian designer duo Pankaj and Nidhi Ahuja have

been selected to represent India at the final round of International Woolmark Prize award in London with their collection that epitomises true Indian craftsmanship with an essence of global appeal. The designers will compete with five other selected designers from Australia, China, Belgium, Japan and the US at the final round that will happen at London Fashion Week on February 16, 2013.

The designers are currently busy preparing for the look-book and would leave for London on February 14 to prepare themselves well in advance. Launched in Australia in 1954, the International Woolmark Prize nurtures emerging designers and highlights the diverse interpretations of Merino wool (a fibre that is incredibly easy-to-handle and versatile) within their collection.

The winner will get an amount of 100,000 Australian dollars (over Rs 50,00,000) along with an opportunity to be stocked in the most important boutiques around the globe including Harvey Nichols in London, Bergdorf Goodman in New York, 10 Corso Como in Milan, Joyce in China, David Jones in Sydney and Eickhoff Konigsallee in Germany.