Pantaloon hands over its creative to Everest

Everest Brand Solutions has bagged the creative duties

of Pantaloon Fashion and Retail, now a part of the Aditya Birla Group. The agency also handles the account group’s retail chain More. The account will be handled by Everest’s Mumbai office.

Earlier a part of the Future Group, which sold a majority stake in Pantaloon to Aditya Birla Nuvo, the fashion retail chain has a pan-India presence and houses over 100 brands at its stores. The group had announced its plans to invest around Rs 150 crores to carry out expansion and renovation of the stores this financial year.

On the appointment, Shital Mehta, CEO, Pantaloons Fashion Retail, said, “Everest has a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the multi-brand retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

Gaurav Chakravarty, Head, Marketing and Loyalty, Pantaloons Fashion Retail believes Everest will work as partners in building the brand equity.