Pantaloons brings Iconix brand ‘Candies’ to India

Pantaloons flagship store at High Street Phoenix has added another

brand to its increasing portfolio. The fashion retailer has launched Candies, an Iconix Group brand in its store. Candie's was founded in 1981 with the famous high-heeled wood bottom slide, called the 'Candie'. By the mid 1980's, sales of Candie's slides soared to 14 million pairs. One out of every four women in America owned a pair of Candie's.

The brand portfolio consists of over 30 product categories including footwear, apparel, accessories and fragrance. It enjoys international presence in China and the Philippines. The brand was launched at the store, which recently got a complete makeover and epitomizes the new Pantaloons –exclusive brands that define fashion.

Pantaloons has also launched ‘Fashion Friday’, a day when fashion meets fun- games, fashion tips and offers. The launch of ‘Fashion Friday’ saw a spectacular fashion show showcasing Pantaloons Spring/Summer 14 collection, conceptualized and created by Pantaloons Design Studio along with leading in-house designers of the country.

The newly revamped store houses over 100 prestigious brands including Pantaloons successful in-house brands - Rangmanch, Trishaa, Akkriti, Ajile, Lombard, RIG, Bare, Annabelle, Honey and Chalk. Also present are other popular names under Madura Fashion & Lifestyle portfolio- Louis Philippe, Van Heusen, Allen Solly and Peter England.

Iconix Lifestyle India, is a joint venture between Iconix Brand Group and Reliance Brands, which owns the fashion and home brands from the Iconix portfolio for the Indian territory.