Pantaloons introduces ‘Woman’s Wednesday’ in Chandigarh

After Phoenix Mills store in Lower Parel, Mumbai Pantaloons, the

newly acquired business by the Aditya Birla Group, introduced the ‘Woman’s Wednesday’ concept in Chandigarh. This indigenous concept was created in order to celebrate young fashionistas and to give them an opportunity to have fun. ‘Revel, indulge, pamper…’ is the theme of this newly launched initiative.

In the forthcoming weeks, select Pantaloons stores will participate in Woman’s Wednesday celebrations every first Wednesday of the month, which will include activities like professional advice from style advisors, to do-it-yourself makeup and styling workshops. Women can also turn up in large groups to enjoy an evening of fun and games at Pantaloons.

Commenting on this new initiative, Shital Mehta, CEO, Pantaloons Fashion & Retail, said, “Pantaloons focusses on customer delight and nurturing fashion sensibilities. ‘Woman's Wednesday’ is one more fashion step in that direction. This marketing initiative is aimed at engaging with every young woman customer and thereby encourages her to express herself through the way she styles herself and fashionably looks at her wardrobe.”
The property was launched by former Miss India and Bollywood actress Gul Panag. Pantaloons is also creating a 12 page calendar in association with ‘Cosmopolitan’ magazine that will feature stylish, quirky, expressive young girls attired in Pantaloons apparel from different walks of life. Entries have been invited from Pantaloons stores across the country. Entries will be shortlisted and 12 lucky girls will get a once in a lifetime opportunity to feature in this Calendar.