Paradigm India unveils apparel line

Paradigm Retail India is planning to launch 100 ‘Fashion Station’ stores across India

by 2015 starting from Uttar Pradesh and Uttarakhand. The company is looking at implementing its plans by the end of current financial year by launching 10 stores in major towns of the two states and expanding its footprint to other states like Bihar, Assam, Madhya Pradesh, and Rajasthan.

Mumbai-based Paradigm recently unveiled its brand, logo and business plans along with its garment collection through a fashion show. Before foraying into bigger cities, the company has decided to penetrate the Tier-II, III towns, where demand for branded clothing is gaining momentum.

Fashion Station stores, built over an area ranging from 3,000 to 15,000 sq. ft, would display garment collections of both private as well as brands, accessories, toiletries and lifestyle products. The company is targeting to achieve revenues of Rs 50 crores by next year and Rs 400 crores by 2015.