Park Avenue Woman unveils SS 2013 collection

Park Avenue Woman (PAW), a leading women’s apparel brand,

has coupled the concept of ingenuity, real and contemporary regional idiosyncrasies with a global appeal into its Spring/Sumer 2013 collection. The SS 2013 collection encompasses three different assortments of style and design in 'The Story of Now', 'The Wonder Lab' and 'Idiomatic'. Enclosing attires with intricate styling and silhouettes in the core collection, this range offers garments that are set to dazzle a woman's wardrobe. It includes the classic white shirt, black suits, basic pair of denims, voile tunics, cotton trousers and the little black dress to name a few.

Business wardrobe gets a tangy twist as the collection spruces up its formal collection with chic styling, elegant detailing and vibrant colours. 'The Story of Now' line takes the concept of conventional office wear to a fresh and exciting level with its smart business jackets, shift dresses, narrow fitted cropped trousers and an elegant range of super-premium white shirts.

The Wonder Lab line infuses romanticism into the offerings with flutter sleeves made with inverted box pleats, button down pencil fit dress with lace and pleated jackets and skirts. It's Epaulet shirt with contrast stitching detail, Epaulet and Tabs, cap sleeve summer top with asymmetrical ruffle and sleeveless tops with Pleats and ruffles takes inspiration from the 'girly and lacy' theme.

The shirts in the Idiomatic line of the collection have been designed with waist darts to render a snug fit. These shirts can be paired with beatnik pants. What's more, it also offers contrast piped skirts with front pleats that make for a soft yet stylish statement. The casual wear range flaunts feminine feel with relaxed and comfort fits crafted from voiles, poplins and chambrays in solids, prints and checks. The seamless style and comfortable design of these attires balance their appeal as a casual yet fashionable and stylish collection in a dame's wardrobe.

Enhancing the glory of pretty dresses is the couture collection that covers premium quality chiffons, floral jacquards and stylish details in the form of ruffles. It also couples with the feel of the season to add a dash of panache to a lady's evening look. The other items in the evening collection include dresses, draped skirts and some new products such as kaftans with muted delicate embellishments and subtle textures for a three-dimensional feel.