Parx gets new identity and a logo

Decade old casual wear brand, Parx has got a new identity and a logo with a stag as a symbol.

Designed by JGA, Detroit and FRDC, Bangalore the new retail experience and store identity of Parx is expected to drive the casual apparel segment of the Indian market. Working on the mandate given by Raymond Apparel JGA in association with FRDC Bangalore created a concept -- ‘Parx House’, targeted at the aspiring Indian youth who are embracing fashion and yet have roots in cultural richness of the country.

Parx store symbolises and captures the imagination of this class and provides an experience which is complete in all aspects. The underline idea of new design is to bridge western attitude with Indian cultural aspirations. In the next few months, the new brand identity would be visible at Parx stores in major Indian towns.

JGA is a Detroit-based retail design company, with an experience of more than 40 years and clients such as LMM, Gloria Jeans, Emirates, North Face, DXL, Hersheys, Tata International, Raymond, Springfield, Hickey Freeman, Tappers and others. FRDC (Future Research Design Company) is a Bangalore-based design company providing retail design services to many of the top Indian brands in all segments of retail.