Parx to woo men with its new look

Keeping pace with the changing trends especially young Indian men who like things with

a simple and down-to-earth approach, Parx is promoting the philosophy of ‘Live easy’ in all its retail formats. The new product line has been given a more edgy and fun look. Moreover, in order to attract the youth, the brand has transformed its logo with stag as the symbol. Not only this, the brand has also revolutionized the look of its stores in such a way that it bridges western attitude with Indian cultural aspirations. The new form of the brand’s store was launched recently in Phoenix Market City Mall, Pune, with stores in Mumbai, Chandigarh and Bangalore to follow.

Every detail has been looked into minutely right from the store design to visual touch, and product display. Its newly launched Parx House has been designed to connect with the gen-next youth of today. Allowing its customers to have a clear vision of the products, the lighting of the store ensures that it creates a relaxed mood. The house of Parx is designed by a Detroit-based retail designing company JGA and FRDC, Bangalore.