Reliance Brands a part of Reliance Group has launched its third label the Italian luxurysportswear brand Paul & Shark. The company has entered a 50:50 joint venture partnership the Italian brand. The newly formed company will be spending nearly $30 million over five years. This is a long-term association. Paul & Shark today is a complete luxury sportswear brand offering a wide collection for men and women.
The 1,000 sq. ft. stores have come up at the Emporio mall in Delhi. The store showcases small niches especially designed to portray images from the season’s collection. It also offers the Indian consumers a complete menswear collection that can be worn for various occasions. The collection includes casual and elegant clothes like shirts and polos, knits and sweaters, lightweight and technical outerwear, pants. A wide range of accessories and footwear are also available to give the attire a complete look.
In the first phase, Reliance plans stores in cities like Delhi, Mumbai, Hyderabad, Bangalore and Chandigarh. Based on the results, the store count will be increased.