PE investors fund Vox Pop Clothing

Apparel company Vox Pop Clothing has received an investment of 400,000 dollars

(Rs 25,129,630) from Blume Ventures and a group of investors from India and the US. The company develops limited edition T-shirts of brands and themes and was founded by Siddharth Taparia, an alumnus of Harvard Business School.

Commenting on the investment, Taparia said, “Vox Pop Clothing is not just an apparel company, we are a whole new culture for today's youth. We believe that at the core of fashion lies expression and in India, the emerging trend of free expression is growing at a very fast pace amongst the Gen Y.”

“The idea is to create a lifestyle company selling T-shirts and other related products where consumers can wear, touch and feel their brand or icon. Every T-shirt created is an artistic statement. Vox Pop is an interactive platform through which we can explore new talents and give them opportunities for creative overflow,” he added.