Pearl Academy introduces e-retailing, luxury brands courses

Pearl Academy has introduced a year-long

program on ‘Luxury Brands’ designed and developed in collaboration with NABA and Domus Academy, Milan. It provides a unique opportunity to study at the prestigious NABA Milan for a month along with an experience of visiting luxury brands like Gucci, Prada, Roberto Cavalli and so on. During the program, students will learn the insights of global luxury market, luxury brand management, heritage, luxury shopper behaviour, sophisticated marketing skills to elite customers, luxury store management, knowledge about visual merchandising, luxury marketing, merchandising & buying, PR and luxury events.

The program is ideal for students wanting to make a mark in the luxury goods and services industry. It may be noted that the luxury market in India has witnessed robust growth of more than 20 per cent over the past year to reach $5.75 billion (Rs 30,607 crores). The Pearl Academy course would empower students to pursue career as luxury brand manager, luxury marketer, luxury store manager, luxury shopping consultants, publicity and luxury PR expert and luxury buyer/merchandiser.

Meanwhile, looking at the potential and growth prospects of e-retailing especially in the fashion and lifestyle space in India, Pearl Academy of Fashion is also offering a Fashion and Lifestyle Ecommerce Professional Diploma. The institute has tied up with key industry players to develop a curriculum, industry engagement program, internships, live projects and employment opportunities. The course has been developed in consultation with IEDE Spain and empowered by Adobe professional online digital marketing training. The IEDE Spain tie up will help students get international exposure and professional mentoring if they want to set up an e-venture of their own.