Pernia Qureshi launches fashion mag on web

Designer and stylist Pernia Qureshi has launched a web

magazine, offering fashion and style tips and information. Called Pernia’s Pop-Up Shop magazine. It is being introduced with the aim to strengthen the bond with its customers.

The first issue's cover story is an interview with ace fashion designer Sabyasachi Mukherjee, who has impressed people not only in India but also across the globe with his collections. The issue also covers various angles of fashion and lifestyle, as it features Sonam Kapoor as the ‘Muse of the Month’, a style guide for a desk-to-dinner fashion transition, a look at the hottest make-up trends for this summer, a new collection by Amrapali, and a spring getaway focus on the Ananda in the Himalayas.

Stylist and costume designer Pernia Qureshi began her career with internships at Elle and Harper's Bazaar NYC after graduating from George Washington University in 2006. She has worked with JJ Valaya and Tarun Tahiliani on campaigns, look books and shows. She has been costume designer for films like Aisha and Thank You.