Pernia’s Pop-up Shop adds men’s shop

Pernia’s Pop-up Shop is now tapping top

menswear designers for ‘The Men’s Shop’, a new section of her online fashion boutique that has gone live now. Designers like Rajesh Pratap Singh, Karan Johar + Varun Bahl, Atsu, Rohit Gandhi & Rahul Khanna, Nimish Shah, Raghuvendera Rathore, and Suket Dhir make the cut for a curated mix defined by practicality.

While Rohit Gandhi & Rahul Khanna have created a line of crisp suits that make the brand’s reputed tailoring available to a wider audience, clothes by Karan Johar and Varun Bahl provide a touch of glamour to the line. Then there is Shift by Nimish Shah, a young label that’s been gaining popularity for its simple, streamlined basics offers neat shirts. Atsu Sekhose’s much-appreciated spring/summer collection too has been added to the section.


Pernia Qureshi launched the e-commerce platform to offer India’s most talented fashion and accessories designers. The site perniaspopupshop.com stands out amongst other e-commerce sites as it is being fully curated by Qureshi ensuring that the crème de la crème will be available to the masses. The website guarantees to offer not just garments but also provides the consumer with ‘how to’ videos, beauty and fashion tips, as well as ‘Pernia’s POV’ (Point of View).