Peter England expects moderate growth this fiscal

Men’s wear brand Peter England, which registered a 30

percent annual growth, is not expecting to keep up its growth moment in the current financial year due to the current market situation. However, the brand considers the current 25 percent growth to be good enough since the overall men’s wear apparel market is growing at just 10-12 percent annually.

Peter England has a presence in around 650 outlets across India, which are either company-owned or franchisees. It is also available at 1,500 multi-brand outlets across the country. In Goa, the company opened its first exclusive store six months back in Panaji and now intends to open two more in Mapusa and Margao respectively. However, the brand enjoys maximum market share in the southern India.

Peter England is looking at launching 100 more outlets by March 2014 as a part of its retail expansion plan. The idea is to also ramp up market share to 30 percent in future. As of now, the company has 500 outlets in the country. Peter England’s current market share is 20 percent, which is increasing at the rate of 2 percent per annum.