Peter England finds foothold in Kashmir

After going through troubled times for years, Kashmir is finally

opening up to modern retail. And brands are cashing in on the opportunity. It is turning out to be a major market for leading global apparel labels. Keeping the increasing fashion awareness and spending capacity of the youth there, apparel brands like Peter England are trying to make inroads in the state. The brand from the stable of Madura Fashion and Lifestyle has opened its EBO in Srinagar.

The Sara City Mall in Kashmir is witnessing many brand launches as they open their EBO and consumers are equally responding to them. Peter England is among the exclusive showrooms that have seen tremendous demand for denims and designer jeans, suits and shirts offered by the brand. As per the showroom owners, media exposure is creating awareness about brands and latest trends among the Kashmiri youth and they are ready to shell out money on brands now.