Pitti Uomo establishes an India connection

Pitti Uomo, a part of Pitti Immagine, the Florence-based largest menswear trade show in the

world, is a collection of fashion and luxury events themed around Italian fashion and clothing. This season, Pitti Uomo is focusing on a large Indian group to promote Made in Italy’s excellence in India, wherein the Future Group and Madura Fashion have already confirmed their presence.

From June 16 to 20, the 60th event has organized a series of celebrations toasting Florence as the hometown of fashion. On June 16, a concert will be organized of singer Andrea Bocelli and a special party celebrating Ponte Vecchio, the historical landmark bridge across the Arno River and a symbol of the city.

The highlight of the celebration will be the ‘Born in Florence’ initiative that will showcase four important designers and fashion labels, such as Salvatore Ferragamo, Gucci, Emilio Pucci and Ermanno Scervino. A series of events will see these designers as protagonists of cultural events throughout the city during the Pitti Uomo.

Z Zegna will be the menswear guest designer of the show. The group will return to Florence after about six years. During the July 2014 edition of Pitti Filati, the ‘Denim Italiano Italian Denim Makers’ event will involve Italian denim companies, which will also be presented as a teaser at the June edition of Pitti Uomo and later relocate to Milano Unica in September.

Other events will include the launch of G-Star’s special ‘G-Star Raw for the Oceans’ project in collaboration with Pharrell Williams. Ron Herman will launch its new international collection. Valstar will announce its latest collaboration with United Arrows and Tiger Jay X North Sails collection will make its debut. As part of the Pitti Italics events, two brands – Marcelo Burlon County of Milan and Au Jour le Jour, will mark their debut.