Planet Fashion to touch 200 stores mark

Planet Fashion, a retail initiative of Madura Fashion & Lifestyle

Retail, part of the Aditya Birla Group will touch a mark of 200 stores by year-end. Launched in 2001 as a retail format to cater to customers seeking a choice of the best brands, Planet Fashion today boasts of 145 stores across 97 cities, making it the largest apparel retail chain of its kind in the country. It registers an annual footfall of over 3 million customers.

Planet Fashion’s stores are usually spread over an area of 1,500 to 6,000 sq. ft. primarily catering to menswear and focuses on its in-house brands. It has a retail turnover of Rs 240 crores. Last year, it registered a growth of 25 per cent and to further drive its growth objective, the company is planning to launch another new format of store called ‘Planet Fashion Grande’. The first Planet Fashion Grande was launched on December 16, in Bangalore.

The stores are truly grand and designed by internationally acclaimed German architectural firm Blocher Blocher Partners, who are known for designing stores for Hugo Boss, Porsche Design and the likes. The visual language for the stores have been put together by Liga Nova which is an international brand retail company specializing in visual merchandising. The shopping experience at the store is enhanced by well-trained staff that has been handpicked from across the country. The store boasts of a stylist, who will personally attend to customers to advise them on fabric, design, fits and style to match their body type, usage occasion and comfort preference. The next such store will be launched at Karol Bag in Delhi followed by 15 such stores across India.