Planet Retail forays into kids wear

Planet Retail has always been at the forefront of retailing in India by setting new standards,

venturing into uncharted territories and launching revolutionary retail concepts. The retail stores have become popular shopping destinations for lifestyle, fashion and health and beauty products. Planet Retail Holdings offers some of the best brands in high street fashion like Guess, Next, Guess by Marciano and Accessorize. The company has also forayed into department stores with Debenhams and the health and beauty segment with The Body Shop. The company has also ventured into kid’s fashion with the introduction of the brands Oshkosh B’Gosh and Carter’s. Planet Retail has over has 450 outlets and counters of various concepts spread across India with a total retail space of over 2,50,000 sq. ft. and is planning to add another 100 by March 2012.

As the kid’s wear market in India is undergoing a growth spurt, Planet Retail has plans to capture 20 to 25 per cent of this lucrative segment with its existing and soon to be introduced brands, targeting this objective in the next five years. Therefore, all eyes on the premium kids’ wear category for the organization at the moment. Since assessing the acceptance of premium kids’ wear, more international brands are ready to be present in India. And Planet Retail wants to make the most of this trend.