Planet Sports concept goes live

Planet Sports, the multi-brand sports and lifestyle specialty retail chain from the house of Pantaloon

Retail, has recently opened its new concept store in Mumbai’s Growel Mall in East Kandivali. This new display concept has the latest and international XYRO technology fixtures. The store also offers live gaming experience at the especially crafted Live Basketball Zone.

Ravdeep Singh, CEO, Planet Sports, says their in-depth consumer research has helped them fine-tune and present something new to their consumers. New in terms of display, fixtures, and live gaming zone. Planet Sports has an unrivalled reputation for offering leading international sports and lifestyle brands. The thrust will be on nurturing markets, generating higher trials and developing lasting relationships with our customers.

The concept store is spread over 7,000 sq. ft. and has been laid out on the basis of category display across brands. According to the company, the new concept ensures a smooth and hassle free consumer experience with easy navigation. Even the footwear section has been sub-categorized into running, team sports, individual sports, outdoor, lifestyle and casuals. All the international sports and lifestyle brands like Skechers, Wilson, Converse, Speedo, Prince, Reebok, Nike, Adidas, Spalding and Puma are available. Planet Sports currently has 79 specialty stores spread across 30 cities in India.