Pluggers ties up with Planet Sports for India foray

Multi-brand sports and lifestyle retail chain Planet

Sports has tied up with the Australian casual footwear brand Pluggers to exclusively distribute its footwear in India. The international brand will be available across all Planet Sports outlets including select Central Malls and Pantaloon stores across the country.

India is the first country outside Australia that Pluggers has decided to venture into. The India launch of Pluggers is the first phase in promoting the brand globally with further launches planned in other countries in the coming year. Planet Sports will begin by making Pluggers available in the metros and then gradually in Tier II, III cities across the country. The footwear will be priced between Rs 399 and Rs 499. Planet Sports business head Ajay Chablani points out India is a potential market for the Australian footwear brand due to the country's growing inclination to sporting casual footwear. He sees they will see this trend of wearing flip flop catching on.

Planet Sports, a division of Future Lifestyle Fashion, and has over 41 stores spread across 25 cities. The store offers sports footwear, apparel, accessories, and equipment across various categories. The retailer is also present in select Central (21 stores) and Pantaloons stores (25 stores).