Poonam Soni and PGI tie up

Realizing the spending prowess of affluent urban couples, the Platinum Guild International (PGI)

-- the world’s leading authority and source of independent information about platinum jewelry- recently unveiled an exclusive piece of platinum jewelry for the Platinum Day of Love contest on Facebook. Specially designed by India’s luxury jewelry designer, Poonam Soni and crafted by one of the most innovative jewelry manufacturers of platinum, Uni-Design India. The couple with the most ‘liked’ story of the facebook contest will win this exclusive piece of platinum jewelry, symbolic of their Platinum Day of Love.

 Soni says since she designs high-end limited edition pieces and platinum is also rare and precious. Unlike birthdays and anniversaries, the Platinum Day of Love symbolizes a very intimate concept of a day a couple realizes the enriching and personal experience of being in love. PGI is of the opinion that this momentous milestone deserves to be honored with rare and precious platinum.

Soni’s centre of inspiration for this design is the Celtic knot, a symbol that is also referred to as the mystic or endless knot. The spiritual meaning of this symbol alludes to ‘eternal bond’. The piece has been accentuated with tanzanite and diamonds that complement the sophistication of the metal. The  design comprises of a pendant and chain using mother of pearl at the core of the pendant, which is interwoven with platinum holding ornate tulip petals as tulips are universally known to symbolize ‘perfect love’ with some doves behind. For men, there is a bracelet and to keep it masculine and elegant at the same time it has industrial links with just a touch of diamond. The link that is common with the woman’s jewelry piece is the Celtic knot as a link on the side.