Porsche Design forays in India

Porsche Design, the leading luxury brand for men’s accessories, has entered the Indian market

with its first store in the national capital. The store, located in Delhi’s up-market mall Emporio, is the company’s 100th. It offers a complete range of Porsche Design products, from luggage and eyewear to watches, jewellery, smoking accessories and writing tools. The New Delhi Mall is a part of its global expansion strategy.
Their product portfolio includes classic men’s accessories, watches, sunglasses, a line of men’s fragrances, luggage, a sports and fashion collection, mobile phones, and accessories for the home. The company has entered India with franchise partner the Bird Group. According to Ankur Bhatia, Bird Group’s Executive Director the association with Porsche Design is a step towards bringing high-end luxury products to India. The brand stands for products that combine functional, timeless and purist designs with impressive technical innovations.
Porsche Design was founded in 1972 by Ferdinand Alexander. The Porsche Design Group is a majority-owned subsidiary of Porsche AG in Stuttgart. Their products are sold worldwide exclusively through Porsche Design stores, shop-in-shops, high-end department stores and luxury retail outlets.