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Positive sentiment leads to shorter end of season sale

By FashionUnited

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This year, the consumers, finally seem to have loosened their purse strings.

And it has brought cheer to apparel retailers and brands, so far reeling under pressure to keep the registers ringing. They have now decided to roll back the monsoon discount season sooner than the earlier discount seasons. Retailers plan to reduce the discount period to just over a month this year against the nearly three-month period in the previous years.

They are hopeful of getting rid of the old stocks within this period, before new merchandise enters the shelves. About 60 to 70 per cent of total sales for most retailers take place in the second half of the year. The idea behind shortening the discount season is also to prevent the customers waiting to shop only during the sale season.

The monsoon discount, which started earlier this week, is back in full bloom with retailers like Shoppers Stop, Lifestyle, Pantaloon and large fashion brands like Zara, Jack & Jones, Vero Moda, Only, Forever 21, Marks & Spencer, Kenneth Cole, Mango, Cielo, Paul & Shark, Diesel announcing up to 50 per cent discounts to increase footfall. Since the discount season is followed by the festive/winter and wedding season, they are looking forward to attract shoppers with fresh fashion stocks.

Jack&Jones
Lifestyle
Pantaloon
Shoppers Stop
Zara